7 Reasons Why You Need A Website

7 Reasons Why You Need A Website

August 11, 2022

As the world plunges into the boiling digital pool, any business of any size, HAS to keep up and stay relevant. Otherwise, the odds of becoming a dinosaur are remarkably high (and we all know what happened to them). These days, having a website means a lot more than just selling your products or promoting your services.

Still unsure about why you should get yourself a website? Well, here are 7 reasons why:

1 – EVERYBODY ELSE IS DOING IT
Sounds like a follow-the-leader-Simon-says type of a reason, huh? But look from this perspective – if you don’t have a website then there’s absolutely nothing stopping potential clients to search and find your competitor’s website instead. Which means they’ll buy their products, not yours. More than ever before, a consumer googles and researches online when looking for something. If your business can’t be found on the web, customers will certainly take their money somewhere else. So, keep up with the pack and spruce up your digital flair!

2 – IT’S EXPECTED!
Any company under the sun has a website these days, so I dare you to keep a straight face while telling a client in that your company doesn’t have a website. Access to information is almost too easy and instantaneous. Anybody can pop-up a laptop or jump on the phone and simply search for something. No one is going to take your business seriously if you don’t have a website with relevant information.

3 – SHOWCASE WHAT YOU HAVE TO OFFER
Having your own digital presence will allow you to display what you have to offer and why customers should do business with you and not your competition. Make sure your product images and videos truly make an impression. Like on a physical shop, you care what your storefront looks like. A website shouldn’t be different. Doll up and start selling!


4 – SOCIAL CRED
Having a website alone doesn’t fix the problem. Actually, that’s just the tip of the iceberg when starting to think ‘digitally’. Credibility is an absolute key to affect and steer a consumer to choose one product over the other. 90% of consumers stated that online reviews influence their buying decisions. While you cannot fully control what’s being said about your business on Yelp or others, you HAVE to at least maximize the exposure of your own customer’s experiences. Let your happier clients fly the flag for you. And make sure you always include a nice testimonial section to impress potential visitors and induce them to engage.

5 – CONTROL WHAT’S BEING SAID
Social media channels are vibrant and packed with information, being shared and re-spawned a zillion times. Unfortunately, there’s no way to control what is being said about your own business but having a website allows you to at least harness your narrative, and start influencing the public perception of your brand. Find the right voice and tone to express your brand’s personality and reach out to your specific crowd. Link all your social media channels to your website and don’t underestimate the power of blogging! Share your passion for your business with your audience and stay true to what you stand for.

6 – LET GOOGLE KNOW YOU EXIST

Googling is equivalent to searching. Recent studies disclosed that 81% of consumers research online before making a purchase. This is valid for any type of product, not necessarily only online sales. Could be a house, a car, a pair of shoes or finding a nice resort to spend your summer vacation. Maximize the odds of showing up on Google by setting up proper SEO on your website, using the right keywords and the right strategy to make it happen. If Google can find you, everyone else can.

7 – THE NEW YORK SYNDROME
New York: the city that never sleeps, right? Well, let’s transpose that to websites and marketing. Wouldn’t it be nice to have a salesperson that never sleeps, never takes a day off, never asks for a raise and doesn’t mope about sunny vacations? Well, shift the way you think about websites as something more than a digital face for your business. It can and should be a sales machine, a lead magnet and an ambassador to your brand.

A PROFESSIONAL BUSINESS WEBSITE COULD BECOME THE BEST SALESPERSON IN YOUR ORGANIZATION. 

GET A WORLD-CLASS SITE DESIGN TO UNLOCK YOUR GROWTH.

 

 

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What is email marketing and its successful strategy?

What is email marketing and its successful strategy?

August 11, 2022

Email marketing is not always a marketer’s first choice when it comes to campaign planning, but it’s still powerful enough to be a significant part of a marketing strategy.

This is an attempt to understand what it is about, how it works and how a brand can embrace its benefits.

Definition

Email marketing is a way to reach consumers through direct electronic mail. It’s a direct method of written communication that aims to reach a targeted audience for the promotion of a campaign, a product, or a service that might be useful for the recipient.

Unlike spam, the context is crucial for every email, as its effectiveness depends on the ability to grab the recipient’s attention. The goal is to add value and convince a consumer to proceed to further actions through the right incentive.

Its low cost compared to other forms of marketing doesn’t make it an easy method of reaching consumers, as it still requires the right strategy to drive the desired results. However, email marketing has the potential to be a key part of a marketing strategy, provided that a business follows all the necessary steps when starting with a new email marketing plan.

Four tips to get started with email marketing

Build a list

The first step for an email marketing campaign is to build a list that will serve as your target audience from now on.

It’s not just about adding email addresses to a list, as it’s important to have the consent of the people you’re adding to your list.

How, then, can you build the email list?

The most popular ways to convince people to join your email list are to add value, or provide an offer.  People are becoming less willing to share their email addresses, as they are already receiving a large number of emails. Thus, you need to provide a solid reason for them to join your email list.

Examples:

• Free download
• Exclusive offer
• Free tool
• Discounts
• Free ebook
• Report

Once they are interested in joining your list, it’s up to you to maintain their interest and be as useful and relevant as possible to them.

Decide on CTA

Email marketing starts by deciding on the call-to-action you want to include and thus, the goals you are setting for each campaign.

It has been observed that a call-to-action button can increase conversion rates by as much as 28%, compared to a text link. This means that a button can increase the chances of turning a recipient into a customer, which is why it requires the right amount of testing until you find the best option

A call-to-action button has to be placed in the most strategic position to make the next step easier for the recipients. Even the choice of colour may affect the conversion rate, depending on the psychology of the user and how they react to each colour.

Moreover, a call-to-action button has to be clear, without confusing the recipients. Each email campaign should have one specific CTA to make sure that it doesn’t divert from the initial plans.

For example, if you want to increase awareness about a product, you should create a call-to-action button that encourages users to learn more about it or even to get a free trial. There’s no need to add more CTAs about an additional announcement, or a new report. These can form part of a different email campaign.

Decide on frequency

It is estimated that sending four emails per month instead of one increases the chances of having consumers open more than one email.

Whether a campaign involves just one message or a series of emails, you need to decide on the frequency you’ll be contacting your audience.

Even if you’re planning to send one email for the promotion of your new product, you need to ensure that you’re not sending any other emails for different campaigns on the same day, or else you risk annoying and losing subscribers from your list.

Start by planning your monthly email campaigns, and be consistent with the frequency. This way your recipients know what to expect from you, which increases the chances of maintaining their interest in your messages.

Measurement

The three most popular metrics for email marketing are:

• Open rate
• Click through rate (CTR)
• Unsubscribes

An analysis of these three can offer useful insights on every email campaign, as they indicate whether a campaign is interesting enough to convince recipients to open an email and most importantly, whether they are also interested in clicking on the CTA.

On the other side of things, if a campaign leads to an increased number of unsubscribes, it means that it lacks the necessary context, which may require further thinking on how to adjust your future email campaigns.

Email analytics can go beyond these three metrics and each platform has its own way of measuring success, but these three can make a great starting point for every campaign, helping you understand your audience and whether your message reaches its recipients.

Moreover, conversion rates make a significant type of measurement, with 60% of marketers considering it the primary method of evaluating an email’s effectiveness.

This is a useful way to link email marketing with your general marketing goals, by finding the best way to track email campaigns and associate them with the way recipients react to them.

Overview

As 92% of online adults use email, with 61% using it on an average day, a business cannot ignore its potential as part of a marketing campaign.

A personalised, targeted and carefully planned email marketing strategy can spark further interest among consumers towards a product, a brand, or a service.

Attention spans are becoming shorter, but this doesn’t mean that a business can’t use its creativity to capture the recipients’ attention with a unique email marketing campaign.

It’s all about understanding the importance of context, and using it accordingly as part of a campaign.

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What Is SEO?

What Is SEO?

August 11, 2022

Search engine optimization (SEO) is the art and science of driving targeted website traffic to your website from search engines.

Why Is SEO Important?

In short: search is a BIG source of traffic.

In fact, here’s a breakdown of where most website traffic originates:

As you can see, nearly 60% of all traffic on the web starts with a Google search. And if you add together traffic from other popular search engines (like Bing, Yahoo, and YouTube), 70.6% of all trafficoriginates from a search engine.

Let’s illustrate the importance of SEO with an example…

Let’s say that you run a party supply company. According to Google, 110,000 people search for “party supplies” every single month.

Considering that first result in Google gets around 20% of all clicks, that’s 22,000 visitors to your website each month if you show up at the top.

But let’s quantify that – how much are those visitors worth?

The average advertiser for that search phrase spends about 1 dollar per click. Which means that the web traffic of 22,000 visitors is worth roughly $22,000 a month.

And that’s just for that search phrase. If your site is SEO-friendly, then you can rank for hundreds (and sometimes thousands) of different keywords.

In other industries, like real estate or insurance, the value of search engine traffic is significantly higher.

For example, advertisers are paying over $45 per click on the search phrase “auto insurance price quotes.”

Organic vs. Paid Results

Search engine result pages are separated into two distinct sections: organic and paid results.

Organic Search Results

Organic search results (sometimes referred to as “natural” results) are natural results that rank based 100% on merit.

In other words, there’s no way to pay Google or other search engines in order to rank higher in the organic search results.

Search engine rank the organic search results based on hundreds of different ranking factors. But in general, organic results are deemed by Google to be the most relative, trustworthy, and authoritative websites or web pages on the subject.

We have more details how search engine algorithms work later on. But for now, the important thing to keep in mind is:

When we talk about “SEO”, we’re talking about ranking your website higher up in the organic search results.

Paid Results

Paid search results are ads that appear on top of or underneath the organic results.

Paid ads are completely independent of the organic listings. Advertisers in the paid results section are “ranked” by how much they’re are willing to pay for a single visitor from a particular set of search results (known as “Pay Per Click Advertising”).

How Search Engines Work

When you search for something in Google (or any other search engine), an algorithm works in real-time to bring you what that search engine considers the “best” result.

Specifically, Google scans its index of “hundreds of billions” of pages in order to find a set of results that will best answer your search.

How does Google determine the “best” result?

Even though Google doesn’t make the inner workings of its algorithm public, based on filed patents and statements from Google, we know that websites and web pages are ranked based on:

Relevancy

If you search for “chocolate chip cookie recipes”, you don’t want to see web pages about truck tires.

That’s why Google looks first-and-foremost for pages that are closely-related to your keyword.

However, Google doesn’t simply rank “the most relevant pages at the top”. That’s because there are thousands (or even millions) of relevant pages for every search term.

For example, the keyword “cookie recipes” brings up 349 million results in Google:

So to put the results in an order that bubbles the best to the top, they rely on three other elements of their algorithm:

Authority

Authority is just like it sounds: it’s Google’s way of determining if the content is accurate and trustworthy.

The question is: how does Google know if a page is authoritative?

They look at the number of other pages that link to that page:

(Links from other pages are known as “backlinks”)

In general, the more links a page has, the higher it will rank:

(In fact, Google’s ability to measure authority via links is what separates it from search engines, like Yahoo, that came before it).

Usefulness

Content can be relevant and authoritative. But if it’s not useful, Google won’t want to position that content at the top of the search results.

In fact, Google has publicly said that there’s a distinction between “higher quality content” and “useful” content.

For example, let’s say that you search for “Paleo Diet”.

The first result you click on (“Result A”) is written by the world’s foremost expert on Paleo. And because the page has so much quality content on it, lots of people have linked to it.

However, the content is completely unorganized. And it’s full of jargon that most people don’t understand.

Contrast that with another result (“Result B”).

It’s written by someone relatively new to the Paleo Diet. And their website doesn’t have nearly as many links pointing to it.

However, their content is organized into distinct sections. And it’s written in a way that anyone can understand:

Well, that page is going to rank highly on the “usefulness scale”. Even though Result B doesn’t have as much trust or authority as Result A, it will still perform well in Google.

(In fact, it may even rank HIGHER than Result A)

Google measures usefulness largely based on “User Experience Signals”.

In other words: how users interact with the search results. If Google sees that people really like a particular search result, it will get a significant ranking boost.

At Visdomination We Offer SEO Services To Websites If You Need Us To Optimize Your Website For Organic Results. 

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